Project Name:

"Each Step Planner " - Logo & Cover Design

The project brief called for the design of a logo and cover for a planner, with a duration spanning three months. To tackle this task, I utilized Adobe XD, Photoshop, and Illustrator to bring the vision to life.

For the logo, we opted for the concept of stairs, symbolizing progress and growth. Each step represented a journey, leading to improvement and development. The color palette chosen, a light lavender, reflected notions of beginnings, action, and curiosity.

The planner itself was crafted with personalization in mind, aiming to cater to individual styles, interests, and identities. Simplicity was key in the design of every page and section, facilitating customization for users.

As for the cover design, after extensive exploration, we settled on a representation of growth, failure, success, and motivation. The arrows depicted on the cover, constructed from small blocks, symbolized the progression of steps taken, each leading to various outcomes. Ultimately, the design encapsulated the essence of taking action, with every step contributing to the larger journey of personal development and achievement.